Vocab

Art Elements:Line: the use of various marks, outlines and implied lines in artwork and design, most often used to define shape in two-dimensional work.
Shape: the use of areas in two-dimensional space that can be defined by edges, setting one flat specific space apart from another. Shapes can be geometric (e.g.: square, circle, hexagon, etc.) or organic (such as the shape of a puddle, blob, leaf, boomerang, etc.)
Color: the use of hue in artwork and design.
Value: the use of light and dark, shade and highlight, in an artwork. Value is directly related to contrast. Value is the relative degree of lightness in the graphic work of art or painting.
Texture: the quality of a surface, often corresponding to its tactile character. It is also about the different patterns and types of lines and shading e.g.: rough, smooth, soft. It is also about the different patterns and types of lines and shading e.g.: rough, smooth, soft
Volume/ Form: may be created by the forming of two or more shapes or as three-dimensional shapes (cube, pyramid, sphere, cylinder, etc.). Examples of these are sculpture, theater play and figurines. Form is the external appearance of a clearly defined area.
Design Principles:
Balance: the distribution of elements across the design. Balance is a visual interpretation of gravity in the design. Large, dense elements appear to be heavier while smaller elements appear to be lighter.
Harmony: pulls the pieces of a visual image together.
Contrast: an accentuation of the differences between elements in a design.
Movement: occurs when objects seem to be moving in a visual image.
Rythm/Repition: allows your designs to develop an internal consistency that makes it easier for your customers to understand. Once the brain recognizes the pattern in the rhythm it can relax and understand the whole design.